How are Agents Utilizing Digital Marketing?

January 9, 2019

January 9, 2019

Advertising conducted through digital media such as search engines, social media, websites, email, and mobile apps is increasingly taking more market share from traditional forms of advertising. Many realtors have seen this as a significant opportunity to generate more leads, sales, and conversions while their competition that is still reliant on traditional forms of marketing is getting left behind.

Ninety-seven percent (97%) of consumers go online to search for products and services. It signifies an excellent opportunity for people in the business to use online and digital marketing to be more successful in their fields. Ninety percent (90%) of real estate firms build websites to get their business to be more recognized and trusted. Besides the staple of having a website, there are more digital marketing strategies that are prominently taking over the real estate industry.


Search engines, social networking sites, websites, and mobile apps are just some of the numerous channels real estate agents use to market their products and services. Having a well-built and well-maintained website significantly contributes to users’ activity – whether their visit on your website will turn into a sale or will turn to a warm lead.

Creating your website to be mobile-friendly will largely impact the users’ experience. Seventy-seven percent (77%) of consumers use their mobile in searching for products and services, and fifty-five percent (55%) of these searches becomes a lead or a conversion. An IDX integration to allow visitors to search MLS listings further provides an additional reason to keep visitors coming back to your site.

Make your content enticing and irresistible.

A well-built and well-maintained website requires fresh and engaging content. Creating relevant, unique and enticing content can convince your prospects to engage with you. It can also reflect how credible or how reliable your reputation and image is.

Social Media

A study revealed that seventy-seven percent (77%) of the U.S. population uses social media. Moreover, social media has become a huge market for businesses to expose their products and services to their customers. Ninety-six percent (96%) of businesses use Facebook in advertising their products. Twitter came in the second where eighty-nine percent (89%) of businesses mention they use this platform in promoting their business. LinkedIn and Instagram were in a draw in third place as they were both used by seventy percent (70%) of businesses. On the other hand, YouTube, Google+, Pinterest and Snapchat were in used by fifty-seven percent (57%), thirty-three percent (33%), thirty-three percent (33%), and eleven (11%) percent of businesses. Consider where your target market lives on social media and stick with one or two social media channels as opposed to dividing your effort.

Business listings are found to be useful for businesses to be known and recognized, not only by the search engines and social media accounts but most of all by potential customers. Making your listings shareable increases the chances of your listings to be shared via social media – making it more recognizable across social media platforms.

Maximize Facebook Ad tools.

Ninety-four percent (94%) of businesses revealed that they have invested in Facebook ads where twenty-nine (29%) percent of them agreed that paid ads are very effective and forty-five percent (45%) of them agreed that they are somewhat effective. Taking advantage of Facebook Ad tools can help buyers and sellers to find you easily. Facebook Ads can also be targeted to people with specific demographics and interest so that your campaigns are being marketed to the right people.

Use e-mail marketing to keep in touch with your clients.

Sending out e-mails to your prospects, and former clients can help you stay in touch with them. You can send out e-mails to them during events, and you can also create a referral system with your former clients to generate more conversions. Developing an automated email system allows you to maintain engagement while putting your email lists to use as opposed to letting them go stale while unattended to.

Sixty-three percent (63%) of businesses use video content marketing. Video marketing is now trending for its effectiveness in generating sales and conversions. As consumers are increasingly becoming more driven by instant gratification,  video marketing is increasingly becoming more popular. Producing videos that are educational for your buyers and sellers can showcase you as a domain expert.

Sixty-four percent (64%) of marketers have revealed that the use of marketing automation is quite beneficial for increasing engagement, and in effect, increased conversion. Marketing automation allows us to tie in many of the marketing channels together where they can cooperate in unison.

As the marketing industry continually keeps changing, it’s vital to keep adapting to market shifts and take advantage of the new channels made available to us.

As Real Estate Professionals, which marketing channels are working most effectively for you?

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